PRM Drives Channel Revenue and Scale
The challenge then, becomes driving revenue and scale for your channel program. It doesn't matter if you manage tens of thousands of channel partners, or if you're just starting to build your partner program — providing your valuable partners the personalized, excellent customer experience that research proves they want will accelerate your revenue growth in ways you haven't dreamed. For your partners, that journey begins with a Partner Relationship Management (PRM) tool and a world-class Partner Portal. If you've got great products but your channel growth has stagnated, consider these stats: